Creating the BADESIGNED Club Mk1 — the best everyday watch under $500

I wanted to create something of my own and share it with the world

So I came together with my brother and we created the BADESIGNED Club Mk1. We set out to make the best watch for casual everyday use in the $500 price range. We're pretty proud of it. If you ask me about it I can tell you exactly how we did it.

BADESIGNED started as a way to have the freedom to create useful products that serve and enrich people's lives. The Mk1 was the first one out the door — end to end, from initial concept through 3D modeling, material selection, and brand identity.

The watch

Using 3D to break reality

Because we're a small company with almost zero resources, we use 3D renders to create images that would otherwise take a lot of time and money to produce. It also lets us do things that aren't physically possible — which is half the fun.